Monday, December 22, 2014

Visual Advertisement; Its Attraction and Your Business

Visuals speak volumes. This acronym is true in the sense that pictures, visuals and graphics lure the attention of the onlookers instantly. Visual advertisement is a form of advertisement that showcases idea through visual aid.

This type of advertising are of various types viz. drawing, graphics designs, colors, signs, illustrations, symbols, typography and much more. An impressive and enticing visual communication is the one that is able to convey the message to the target audience easily.
The sole purpose of visual advertising is to promote the product or service in the best possible manner to the audience. For consumers image has emotional attachment as they can relate to it more conveniently.

Incorporating visual advertisements drives mammoth traffic to the site thus enhancing the business. Not only existing customers are attracted by visuals but also lure many potential new users. A blog containing interesting statistics and information of the business done in artistic manner can entice regular followers who will share the company’s blog and information driving more traffic to the site.

Info graphics and data can elevate consumer knowledge who will gain more information about your brand. Presenting the data in the form of info graphics or char that is attractive and eye catchy will attract more readers and audience who will share it with their friends and followers.

Visual data as part of marketing strategy will attract more customers on one hand and on the other it keeps the existing customer loyal to your brand and the company. We live in the era of camera where images speak more than words. Including visual advertisement in articles, site content and blogs will have following advantages:
(1) Articles and blogs with visuals will get 94% more views

(2) A press release with photo and video has enhanced 45% views as compared the one with plain content and no visuals
(3) As per the study 60% of consumers are more likely to consider or approach the organization when an image shows up in the local search engine results.

(4) In E-commerce site visuals play vital role in elevating the business of the company. A product that has clear and quality image attracts more numbers of customers who take immediate positive action of buying the product. More that 80% customers say that quality of product image is vital in selecting and buying a product from the e-commerce site.

(5) From online customers point of view quality of image plays vital role in selection of the product as compared with product information, descriptions and ratings.

Visual elements that are finely presented and artistically represented will not only relate positively to the audience but also will have affect on their emotions which that will motivate them to take positive actions.

Visual advertisements are attractive and appealing on one hand and on the other they have positive impact on the business of the enterprise in terms of  increased audience, enhanced sales, increased conversion and turnover rates thus growth in business.

Friday, November 28, 2014

How to Recover Your Website and Blog After Heating Penguin 3?

Google Penguin is code name given for Google algorithm that is aimed at decreasing search engine rankings of websites that do not adhere to the guidelines chalked out by the Google Webmaster.

Penguin 3, the first Penguin updates targets sites and blogs that are spammy, the ones  those are violating the linking guidelines framed by the Google.
So what happens when Penguin 3.0 is run?

1. The site falls from the current position

2. The site stays in the same position

3. The site rises from its current position

As the falling of the site may be because the link falls in the danger zone and Penguin has penalized. Another reason could also be the competitors have sanitized their links and has leaped ahead.

Penguin will target black hat links, negative links, spam links and other sort of bad links. It is algorithm that identifies what Google considers web spam. It acts as forfeit on any site or blog taking part in spammy and unnatural SEO Tactics. The result is that it minimises visibility of the site which will affect the business drastically. 

Recovering your website from penguin 3 has some predetermined steps.

Trace for the unnatural, spammy back links that are pointing to the site: It the site or blog was hit by Penguin, then it is will result in umpteen numbers of bad inbound links, the ones pointing to the site. Bad links may include article directory links, paid links, low quality irrelevant web directories, irrelevant web directories etc. Onsite spam like keyword stuffing, link cloaking, hidden text can also result in penalty etc. Evaluating the site for aforesaid potential issues will be the first step.

Remove unnatural, spammy back links: After compilation of spammy links try manually to discard them. This can be done by collecting contact information on domains and get the link removed. For links that can be manually removed is great but for those links that cannot be removed can disavow them in Google’s WMT thus informing Google to disassociate the links with your site.

Wait and Chalk out strategies: After removing and disavowing all the links that affect the site one must have patience and wait till Google refreshes the Penguin algorithm. If your steps where correct then there will be improvements in both organic traffic and Search Engine Rankings instantly.

It would be apt to chalk out new strategy about few affirmative actions that are required to be taken on the site. Ponder on enhancing and developing quality content; build relative links, Develop brand through social signals, architect relationships through relationship outreach.

Penguin 3.0 recovery is the lengthy process but it is vital to grow and success in online business.

Thursday, September 11, 2014

Why PPC Management is Essential for your Business?

Pay per click management services has become the need of the hour. While organic SEO results take time, PPC advertising is the best marketing tool which has the calibre to deliver instant results while the organic SEO efforts start building up.

Following are the advantages of PPC management services:

• Has minimum initial investment: Advertising through PPC has initial investment in fact there is no fees or something and one is required to pay only each time if someone actually kicks the ads. PPC is within the reach of every organization.

• Aids in setting own budget: PPC advertising provides complete platform to build up or set your own budget in tune to your sales goals. This will aid the individual to keep a watchful eye on the expenses and make changes if the amount gets crossed over the prefixed budget.

• Aid in large scale competition: With PPC advertising even small entrepreneurs can compete on a national scale thus levelling the playing area. Even if your business is comprised of small number of personnel and small office area you can very well easily compete with national chains with PPC advertising.

• Immediate results: As against SEO which takes time to showcase the results, Pay Per Click management company delivers immediate results as the nature of PPC ads are such that the top placement in search engines is the instant effect provided one has quality ads in store and has adhered to the set up rules. The best part is PPC results are instant and quick as compared with the organic SEO.

• Real time traceability: One can track the effectiveness and efficiency of the PPC ads by tracking the keyword and phrase success or loss. In other words which ads bring in more traffic, which initiates more conversion rates etc. This will assure the individual that all the PPC ads are operating at the maximum levels and this will provide easy platform for the user to make changes instantly. 

• National exposure: PPC advertising provides national exposure to the business in question. Google and yahoo are the network partners and have wide range of reach as they reach mammoth of Internet users. Placing a PPC ad on one of these engines enables that your site is been viewed by wide geographical area of audiences.

• Elevate the local visibility: PPC is worthy investment for local small business. One can pre qualify your site’s traffic on the basis of location or other factors by carefully architecting and targeting site’s ad campaign. One can also make sure that the right organic traffic is lured to the site.

• Good tool for new business: Adowrds management services or PPC is best tool for newly formed and recently launched business. PPC ads are posted at the top and right side of search engines page, this is the place which immediately draws the attention of the people and this will enable introduction of new business to umpteen numbers of target audience.

Monday, September 8, 2014

How to Groom your Business through Social Media?

Social media has captured a mammoth of online market. More and more people are resorting to social networking sites like Face book, Twitter etc to voice their opinions and exchange ideas and thoughts. Considering this aspect more than 97% of marketers are participating in social media thus demonstrating the huge potential of social media to groom your business.

Before creating social media campaigns focus on the business goals and then chalk out a plan accordingly. As without a proper plan it is like looking for a particular place without a map. Then develop the goal accordingly viz. enhancing website traffic, creating brand awareness, creating brand identity etc.

Following are tips on how to groom the business through social media:

• Planning: Weaving a social media marketing agency plan is vital and this is followed by keyword research and brainstorming content ideas that will rope in the target audience instantly.

• Rich Content: As in other online marketing areas, here also content occupies the vital and the important position. Viewers love to read fresh, authentic and appealing content. Architecting interesting variety of content by incorporating social media images, videos and info graphics will grasp and hold the attention of the viewers instantly.

• Consistent brand image: With social media one can project the brand image of the business across variety of varied social media platforms. But as each platform has its own unique environment and status, see to it that the core of the business stands constant.

• Blogging: Blogs have turned out as a great platform for social media marketing company. Blogs aid in sharing wide variety of information and content with the web viewers. Create a company blog which can serve as social media marketing tool wherein you can blog about your social media efforts, events etc.

• Links: Social media marketing is all about sharing authentic, fresh and appealing content and information to gain followers and fans in the form of likes and comments. Also it is perfect to link to outside articles as well. If there is any other article or source that provides valuable and informative content that will be of great help to your target audience then feel free to link them. Such linking to the outside source enhances and improves trust and reliability which in turn will rope in some new links.

• Track competitors: Keep a watchful eye on the competitors as this will provide important facts about their moves pertaining to their social media marketing, keyword research etc. This will aid in adjusting the social media marketing strategies accordingly in such a manner that you stay ahead of your competitors in all respects.

• Measure success using Analytics: Incorporate Google Analytics in measuring the success of social media marketing services. This will help to chalk out as to which strategies are better to follow and which are to be ruled out. Attaching tracking tags to the social media marketing campaigns will aid in monitoring and tracking of data easily.

Tuesday, September 2, 2014

How to Choose a SEO Company as Per your Budget

Search Engine Optimization has become the need of the hour as every company wants to be ahead of their competitors’ in the online world of business. This has paved way for SEO strategies which aids in catapulting the site to the number one position in all the major search engine listings.

SEO involves series of solutions and actions that are aimed with the sole intention of roping in mammoth organic traffic instantly. All the vital search engines like Google, Yahoo, Bing etc have their own list of primary search results where the sites are ranked based on what the search engine considers most important and relevant to the users. 

Cornering perfect SEO Company based on the budget and requirements is not a cake walk activity. A great deal of knowledge, foresight and research is required before choosing a best SEO services company based on the budget. Following are few key areas that are needed to be looked upon before selecting SEO Company:

• Focus on your needs: Concentrate on your needs like are you willing to have link removal or link building, PPC management services , content marketing, or one time SEO audit or retargeting etc. based on these requirements it would be advisable to corner the SEO company that has experience and expertise in the requirements that is required by you.

• Go for window shopping: Before cornering one perfect SEO Company for your site research for the services that are offered by other competitive SEO agencies and the rate they are charging for the same. It would be better to opt for the Company that offers best deal in terms of services and rates and that is within your budget.

•  Case studies and References: Look before you leap. In other words research on the case studies and ask for the portfolio from the professional SEO services Company. This will help you in analysing the experience and the variety of clients that the Company has served. Look for case studies and references that have at least worked for clients with similar business model and job as yours.

• Go for company that offers post optimization maintenance services, SEO Pay Per Click services etc that are vital in optimizing the site’s online marketing as SEO is a continuous process and in order to rank at the top SEO efforts are needed constantly. Also ask for what type of reports will be tabled in to measure the progress.

• Keyword Research strategies adopted: Research is vital element for the success of SEO thus it becomes important to look out for the techniques that the company will be incorporating in determining the keywords that will be used in optimizing efforts.

SEO is ongoing and vital aspect for success of any online business. So it is advisable to select perfect SEO Company that will meet all the requirements in tune to the set budget for the same.